Bachelor of Business Administration – BBA


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Careers & Outcomes

Program Length

36 Months

6 Semesters

Total ECTS Credits


Total Program Fee

7500 EUR

Includes tuition and all other applicable fees



Program Overview

The Bachelor of Business Administration (BBA) program at Rushford Business School has been designed to offer students practical skills and core knowledge of business fundamentals which will lead to a solid foundation for a successful entry into the business world. This degree offers a stepping stone for students to confidently operate as new graduates in their first roles or to further study at the post-graduate level in Business and Management. The degree program has been developed keeping in mind the needs of organizations and expectations from new entrants.

This program also offers students to not only learn the core fundamentals of business and management but to also specialize in the following areas:


  • Marketing
  • Entrepreneurship
  • Data Sciences and Business Analytics
  • Supply Chain and Logistics
  • Human Resources
  • International Finance
  • Hospitality and Tourism Management
  • Healthcare Management


Students have the opportunity to be mentored by Industry experts, and complete project work and internships at reputed organizations worldwide. This unique BBA program differentiates itself from most other programs through its focus on applied business knowledge and skills development, and career-oriented approach to learning.





Number of Semesters


Total ECTS Credits




Courses Overview


The Rushford Campus Based BBA program is comprised of 6 semesters and each semester lasts approximately 6 months. Each semester is comprised of 30 ECTS credits. The last semester of the program is dedicated to dissertation preparation, submission, and assessment.




Rushford Business School bachelor programs utilize a system of continuous student assessment instead of only the end of semester examinations. Our continuous assessment includes assignments, case studies, multiple choice examinations, group assignments, and projects. Students are expected to sit for examinations after each semester. However, provisional promotion to next semester is ensured so that students don’t have to wait for the examinations to take place.


Semester 1 SEM01
30 ECTS Credits | 26 weeks
  1. Introduction to Business and Management
  2. Financial Accounting
  3. Financial Reporting and Analysis
  4. Financial Management
  5. Statistics
Semester 2 SEM02
30 ECTS Credits | 26 weeks
  1. Organizational Behavior
  2. Macroeconomics
  3. Microeconomics
  4. Business Communication
  5. Elective
Semester 3 SEM03
30 ECTS Credits | 26 weeks
  1. Marketing Management
  2. Research Methods and Econometrics
  3. Business Analytics
  4. Human Resource Management
  5. Elective
Semester 4 SEM04
30 ECTS Credits | 26 weeks
  1. Strategy
  2. Business Law
  3. Elective
  4. Elective
  5. Elective
  6. Elective
  7. Elective
Semester 5 SEM05
30 ECTS Credits | 26 weeks

Specialization – 30 ECTS

Semester 6 SEM05
30 Credits | 26 weeks

Dissertation – Preparation, Submission and Defense

Careers & Outcomes

Managerial Jobs requiring Bachelor Degree



The BBA program offers both a broad focus on business and management as well as a deep study in one specialization area of interest. This mix of generic business and management studies and specialized focus on one discipline equips graduates with the right mix of knowledge and skills required to be successful in their careers or further studies.


Students completing our BBA program find themselves to be of interest to a broad array of businesses and organizations. Graduates find roles in the area of consultancies, marketing and sales, finance, general management and administrative roles, and in other roles within their area of specialization.


Our faculty and mentors are always guiding our students during the program to prepare them for the next career move after graduating from the program. Rushford also provides guidance on employability, career counseling, personal development, and industry outlook.
Many students have an interest in starting their own businesses or supporting their family business. We ensure that the program helps such students to upskill themselves for being effective in such situations.


Each student at Rushford Business School is matched with an Industry mentor, preferably in the same industry in which the student is working or has aspirations to enter. The mentor guides the student through the course and provides the student with real-life experiential learning along with core learning taking place in the program.




Rushford maintains very high standards for students who enter our academic programs. For all Bachelor programs, the following criteria need to be met before admission is offered to a prospective student.



All applicants have to be at least 17 years of age on or before the commencement date of their program.



High School Diploma,  OR

Evidence of 12th Year School completion, OR

Any other equivalent qualification


Qualifications Waiver:

No qualification waivers are available for on-campus programs.


Proficiency in English:

Evidence of Proficiency in English


IELTS 6.0+ , OR

PTE 50+ , OR

TOEFL 550+, OR


English Proficiency Waiver:

Waivers are only available for citizens of Native English-speaking countries. For all other countries, it is mandatory that the student passes one of the English proficiency tests stated above. This is also a requirement for visa and student permit approval for Germany.

  • EduQua Certified Swiss Institution

    Rushford Business School is certified by EduQua, a Swiss quality label for further education institutions. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government. EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations: • Swiss Federal Government • Swiss Conference of Cantonal Ministers of Education (EDK) • State Secretariat for Economic Affairs (SECO) • Swiss Conference for Professional Training department (SBBK) • Swiss Association of Employment Departments (VSAA) • Swiss Federation for Adult Learning (SVEB)


    Rushford Business School is a member of the “Accreditation Council for Business Schools and Programs (ACBSP) ACBSP is a global accrediting body which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.


    Rushford Business School is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.


    Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.

  • Swiss Higher Educational Institution

    Rushford Business School is an approved post-secondary higher educational Institution with the authority to award private degrees in Switzerland. The institute is registered in the Canton of Zug, Switzerland under the UID CH-

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The Rushford BBA Difference?

When you choose our Bachelor of Business Administration (BBA), program, you can:
Establish Credibility

Completing your BBA from Rushford gives you the confidence and credibility to have completed a program from a top class European Business School

Learn at your own pace

We offer one of the most flexible programs globally and you are always in control of how quickly you want to learn

Stay Current and Relevant

We ensure that our academic programs stay current with the latest topics of relevance and importance

Take the next step

At Rushford, we are here to help you at every step of your journey from finding the right program, enrolling in your program, studying at Rushford, and a successful outcome after your complete your program.
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