An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.
Rushford’s MSc (Marketing) is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists.
The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.
Educational Objectives
After completing the course, learners are able to:
2-3 weeks
120
60
A. The Rushford MSc program in Marketing comprises 35 courses – 15 Core Courses and 20 Electives. To be qualified for the degree, you must progress successfully through a total of 25 courses and a capstone thesis. The courses comprise 15 core courses and a choice of 10 out of 20 electives.
B. The courses include at least 15 subject-specific courses with intended specialization deliverables prepared by our expert faculty and practitioners to prepare our learners to master all technical aspects related to the field.
Exit Award
C. MSc in Marketing also allows exit award for partial completion of the program or to accelerate it by seeking exemptions via our recognition of prior learning policy. The Masters in Science degree is a two-year program; however, an exit Certificate award is possible after 40 ECTS, or a Master’s award is possible after completing 90 ECTS.
D. If you have already studied a few courses, you may apply for the recognition of prior learning, which can reduce the overall tenure of your Masters in Science Program.
Foundation – Core Management | Managerial Skills |
Gain 20 ECTS | Managerial Economics |
Marketing Management | |
Accounting for Financial Reporting | |
Human Resource Management | |
Foundation – Marketing | Principles of Marketing |
Gain 20 ECTS | Targeting and Segmentation in Marketing |
Why We Buy: Understanding Customer Behavior and Improving Customer Experience | |
Logistics Management | |
Modern Brand Management and Global Branding Strategies | |
Operational Level | Business Statistics |
Business Analytics | |
Operations Management: Productivity and Quality | |
Business Law | |
Corporate Social Responsibility: Ethics and Law | |
Management and Strategic Level- Choose electives to gain 40 ECTS | |
Management Level | Advertising and Experiential Marketing |
Mobile Marketing | |
Online Advertising | |
Digital Marketing Best Practice | |
Negotiations and Bargaining | |
Strategic Level | Strategic Management: Integrating the Enterprise |
Leadership 20/40 | |
Project Management | |
Retail Marketing and Multichannel Marketing | |
Business Communication MBA016 | |
Exporting, International, and Global Marketing Management | |
Planning and Implementing a Retail Strategy | |
Predicting Demand | |
Financial Services Marketing | |
Effective Oversight of Payment and Settlement Systems | |
Digital Asset Management | |
Non-profit and Voluntary Sector Marketing | |
Practical Pricing and Revenue Management | |
Pricing on Value | |
Qualitative Market Research |
Who Is This Program For
MSc in Marketing is ideal for:
25%
116 % rise in demand for marketers with digital skills- LinkedIn Data
64 % of companies consider problem-solving as the top soft skill when hiring digital marketers- LinkedIn Data
Rushford’s Master’s program in Marketing prepares you to meet the industry’s needs by inculcating problem-solving and critical thinking capabilities. With an emphasis on digital marketing, it will significantly increase your success rate in a professional career trajectory. After completing MSc in Marketing, you will enhance your chances of joining reputed companies such as Google, Amazon, Microsoft, Oracle, Accenture, Deloitte, and others. You can leverage your skills and expertise by projecting yourself as an expert in marketing and branding strategies. You will embark on a rewarding career, some of the options being:
Rushford maintains very high standards for students who enter our academic programs. For all MSc programs, the following criteria need to be met before admission is offered to a prospective student.
Qualifications
Bachelor’s Degree or an equivalent recognized academic title in any discipline
Qualifications Waiver:
For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at admissions@rushford.ch for exploring this pathway.
Proficiency in English:
Evidence of Proficiency in English
IELTS 6.0+ , OR
PTE 50+ , OR
TOEFL 550+, OR
Any other proficiency test taken in the last 2 years
English Proficiency Waiver:
The English proficiency test is waived for the following candidates:
Native English Speakers, OR;
Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
Applicants having completed their undergraduate or graduate studies in English, OR;
At least 2 years of work experience in a business setting in which English is the primary language of communication
Rushford Business School is certified by EduQua, a Swiss quality label for further education institutions. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government. EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations: • Swiss Federal Government • Swiss Conference of Cantonal Ministers of Education (EDK) • State Secretariat for Economic Affairs (SECO) • Swiss Conference for Professional Training department (SBBK) • Swiss Association of Employment Departments (VSAA) • Swiss Federation for Adult Learning (SVEB)
Rushford Business School is a member of the “Accreditation Council for Business Schools and Programs (ACBSP) ACBSP is a global accrediting body which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.
Rushford Business School is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.
Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.
James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.
Completing your MSc from Rushford gives you the confidence and credibility to have completed a program from a top class European Business School
We offer one of the most flexible programs globally and you are always in control of how quickly you want to learn
We ensure that our academic programs stay current with the latest topics of relevance and importance