Marketing in a Digital World
Accounting for Financial Reporting
90 ECTS (18 Months, EUR 9000)
120 ECTS (24 Months, EUR 11520)
An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.
Rushford’s MSc (Marketing) is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists.
The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.
After completing the course, learners are able to:
MSc in Marketing is ideal for:
Marketing in a Digital World
Accounting for Financial Reporting
Principles of Marketing
Targeting and Segmentation in Marketing
Why We Buy: Understanding Customer Behavior and Improving Customer Experience
Modern Brand Management and Global Branding Strategies
Advertising & Media
Advanced Digital Marketing Strategies
Sales Management & Strategy
Advertising and Experiential Marketing
Mobile Marketing and Online Advertising
Digital Marketing Best Practice
Negotiations and Bargaining
Retail Marketing and Multichannel Marketing
Exporting, International, and Global Marketing Management
Planning and Implementing a Retail Strategy
Practical Pricing and Revenue Management
• For top-up award, choose 5 of 10 electives and a Master thesis.
• On-Campus students pursuing 90 ECTS Masters are required to do subject specific internship. They are still required to study the courses online.
Corporate Social Responsibility: Ethics and Law
Capstone Consulting Project
On-Campus Students must complete compulsory internship along with optional studying of above courses in online mode.
116 % rise in demand for marketers with digital skills- LinkedIn Data
64 % of companies consider problem-solving as the top soft skill when hiring digital marketers- LinkedIn Data
Rushford’s Master’s program in Marketing prepares you to meet the industry’s needs by inculcating problem-solving and critical thinking capabilities. With an emphasis on digital marketing, it will significantly increase your success rate in a professional career trajectory. After completing MSc in Marketing, you will enhance your chances of joining reputed companies such as Google, Amazon, Microsoft, Oracle, Accenture, Deloitte, and others. You can leverage your skills and expertise by projecting yourself as an expert in marketing and branding strategies. You will embark on a rewarding career, some of the options being:
Rushford maintains very high standards for students who enter our academic programs. For all MSc programs, the following criteria need to be met before admission is offered to a prospective student.
Bachelor’s Degree or an equivalent recognized academic title in any discipline
For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at firstname.lastname@example.org for exploring this pathway.
Proficiency in English:
Evidence of Proficiency in English
IELTS 6.0+ , OR
PTE 50+ , OR
TOEFL 550+, OR
Any other proficiency test taken in the last 2 years
English Proficiency Waiver:
The English proficiency test is waived for the following candidates:
Native English Speakers, OR;
Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
Applicants having completed their undergraduate or graduate studies in English, OR;
At least 2 years of work experience in a business setting in which English is the primary language of communication
Rushford Business School is certified by EduQua, a Swiss quality label for further education institutions. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government. EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations: • Swiss Federal Government • Swiss Conference of Cantonal Ministers of Education (EDK) • State Secretariat for Economic Affairs (SECO) • Swiss Conference for Professional Training department (SBBK) • Swiss Association of Employment Departments (VSAA) • Swiss Federation for Adult Learning (SVEB)
Rushford Business School is a member of the “Accreditation Council for Business Schools and Programs (ACBSP) ACBSP is a global accrediting body which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.
Rushford Business School is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.
Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.
James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.
Completing your MSc from Rushford gives you the confidence and credibility to have completed a program from a top class European Business School
We offer one of the most flexible programs globally and you are always in control of how quickly you want to learn
We ensure that our academic programs stay current with the latest topics of relevance and importance