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MSc Marketing

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Overview
Courses
Careers & Outcomes
Eligibility
Accreditation
Overview

Total Credits

60 ECTS

Other Options
90 ECTS (18 Months, EUR 9000)
120 ECTS (24 Months, EUR 11520)

Duration (Months)

12

Total program Fee

7200 EUR


Includes tuition and all other applicable fees

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Format

Online

Program Overview

An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.  

 

Rushford’s MSc (Marketing) is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists. 

 

The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.

 

Educational Objectives

After completing the course, learners are able to:

  • Develop skills and capabilities to devise adequate marketing and branding strategies for the business.
  • Motivate employees by aligning their personal goals with organizational objectives; identify methods to retain key employees and train them according to business needs.
  • Interpret qualitative and quantitative data to predict consumer behavior, target appropriate sets of customers and improve their experiences.
  • Apply branding strategies to manage the brand value in different nations; communicate the brand’s mission and vision, and turn a local brand into a global brand.
  • Understand ethical aspects while making business decisions; emphasize corporate social responsibility by engaging in community initiatives and sustainable production processes; associate social and environmental concerns with marketing practices.
  • Interpret marketing literature to apply best practices in luxury branding, targeting, segmentation, and related fields.
  • Assess current business scenarios and financial and social risks; employ relevant business decisions to mitigate threats and enhance business profitability in the long run.
Courses

Approx. Course Length

2-3 weeks

Total ECTS Credits

60

Max. Number of Transfer Credits:

30

Courses Overview

  1. Rushford’s 60 ECTS (One-year) MSc in Marketing comprises 15 courses – 5 Core Courses and 10 Marketing specific courses.
  2. To be qualified for 60 ECTS MSc, you must complete all 15 courses. Each course comprises of 4 ECTS.
  3. 90 ECTS top-up program (18 months) takes you to an advanced level in marketing field. It provides you an opportunity to choose another 5 of 10 electives in marketing related field along with a Master thesis of 10 ECTS.
  4. 120 ECTS top-up program (24 months) provides you an opportunity to research in the field, and allows you to choose another 5 courses with a Capstone Consulting Project of 10 ECTS.

MSc Top-up Programs

  1. MSc in Marketing also allows an option to top-up programs for 90 ECTS and 120 ECTS.
  2. Generally, it is recommended for Bachelor students with no work experience to opt for higher credits.
  3. Higher credits are also recommended for those who wish to be an expert in field as top-up programs allow you to master the chosen area. 90 and 120 ECTS programs provide you access to advanced level specialised courses along with an opportunity to write Master Thesis, or a Capstone Consulting Project respectively.
  4. Our flexible program structure for Online mode of study permits you to choose for top-up programs after completing 75% of your studies by contacting your Student Success Manager. For On-Campus programs, we recommend that you decide for the program tenure at time of admission.
  5. Our Rushford online programs provide you flexibility to complete the degree in an extended duration of 3 years without payment of an additional fee.

Who Is This Program For

MSc in Marketing is ideal for:

  1. Graduates aspiring to join banking, accounting, stock exchange, and investment firms.
  2. Professionals seeking to specialize in financial management for better career options.
  3. Entrepreneurs looking to initiate or expand businesses
  4. Professionals looking forward to gaining expertise in financial aspects to enhance business processes and profitability
  5. Professionals seeking to explore London and New York’s financial districts and join high-end businesses.

 

Foundation - Core Management For 60 ECTS
20 ECTS CREDITS Credits | APPROX. 16 weeks

Transformational Management
Managerial Economics
Organisational Behaviour
Marketing in a Digital World
Accounting for Financial Reporting
Foundation – Marketing For 60 ECTS
20 ECTS CREDITS Credits | APPROX. 16 weeks

Principles of Marketing
Targeting and Segmentation in Marketing
Why We Buy: Understanding Customer Behavior and Improving Customer Experience
Logistics Management
Modern Brand Management and Global Branding Strategies
Operational Expert - Marketing For 60 ECTS
20 ECTS CREDITS Credits | APPROX. 16 weeks

International Marketing
Marketing Research
Advertising & Media
Advanced Digital Marketing Strategies
Sales Management & Strategy
Strategic Expert - Marketing For 90 and 120 ECTS
20 ECTS CREDITS + 10 ECTS MASTER THESIS CREDITS Credits | APPROX. 24 weeks

Business Statistics
Advertising and Experiential Marketing
Mobile Marketing and Online Advertising
Digital Marketing Best Practice
Negotiations and Bargaining
Retail Marketing and Multichannel Marketing
Exporting, International, and Global Marketing Management
Planning and Implementing a Retail Strategy
Predicting Demand
Practical Pricing and Revenue Management
Master Thesis

Note:

• For top-up award, choose 5 of 10 electives and a Master thesis.

• On-Campus students pursuing 90 ECTS Masters are required to do subject specific internship. They are still required to study the courses online.
Be a Leader - Marketing For 120 ECTS
20 ECTS CREDITS + 10 ECTS CAPSTONE CONSULTING PROJECT CREDITS Credits | APPROX. 24 weeks

Research Methododology
Business Analytics
Project Management
Corporate Social Responsibility: Ethics and Law
Leadership 20/40
Capstone Consulting Project

Note:
On-Campus Students must complete compulsory internship along with optional studying of above courses in online mode.

Careers & Outcomes

Job Growth

25%

Outcomes and Careers:

116 % rise in demand for marketers with digital skills- LinkedIn Data

64 % of companies consider problem-solving as the top soft skill when hiring digital marketers- LinkedIn Data

 

Rushford’s Master’s program in Marketing prepares you to meet the industry’s needs by inculcating problem-solving and critical thinking capabilities. With an emphasis on digital marketing, it will significantly increase your success rate in a professional career trajectory. After completing MSc in Marketing, you will enhance your chances of joining reputed companies such as Google, Amazon, Microsoft, Oracle, Accenture, Deloitte, and others. You can leverage your skills and expertise by projecting yourself as an expert in marketing and branding strategies. You will embark on a rewarding career, some of the options being:

 

  • Marketing Manager
  • Project Manager 
  • Growth Executive
  • Business Analyst
  • Digital Marketing Strategist
  • Sales Area Manager
  • Strategic Planner
  • Customer Relationship Manager
  • E-commerce Manager
  • Marketing Research Manager

 

Eligibility

Eligibility

Rushford maintains very high standards for students who enter our academic programs. For all MSc programs, the following criteria need to be met before admission is offered to a prospective student.

 

Qualifications

Bachelor’s Degree or an equivalent recognized academic title in any discipline

 

Qualifications Waiver:

For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at admissions@rushford.ch  for exploring this pathway.

 

Proficiency in English:

Evidence of Proficiency in English

IELTS 6.0+ , OR

PTE 50+ , OR

TOEFL 550+, OR

Any other proficiency test taken in the last 2 years

 

English Proficiency Waiver:

The English proficiency test is waived for the following candidates:

Native English Speakers, OR;

Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;

Applicants having completed their undergraduate or graduate studies in English, OR;

At least 2 years of work experience in a business setting in which English is the primary language of communication

 

Accreditation

  • EduQua Certified Swiss Institution

    Rushford Business School is certified by EduQua, a Swiss quality label for further education institutions. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government. EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations: • Swiss Federal Government • Swiss Conference of Cantonal Ministers of Education (EDK) • State Secretariat for Economic Affairs (SECO) • Swiss Conference for Professional Training department (SBBK) • Swiss Association of Employment Departments (VSAA) • Swiss Federation for Adult Learning (SVEB)

  • ACCREDITATION COUNCIL FOR BUSINESS SCHOOLS AND PROGRAMS (ACBSP)

    Rushford Business School is a member of the “Accreditation Council for Business Schools and Programs (ACBSP) ACBSP is a global accrediting body which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.

  • INTERNATIONAL ACCREDITATION COUNCIL FOR BUSINESS EDUCATION (IACBE)

    Rushford Business School is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.

  • UNITED NATIONS PRINCIPLES FOR RESPONSIBLE MANAGEMENT EDUCATION (PRME)

    Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.

  • Swiss Higher Educational Institution

    Rushford Business School is an approved post-secondary higher educational Institution with the authority to award private degrees in Switzerland. The institute is registered in the Canton of Zug, Switzerland under the UID CH-170.4.018.974-7.

  • International Council For Open & Distance Education (ICDE), Norway

    James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.

  • International Organization For Standardization (ISO) 9001:2015 Certified

    James Lind Institute (JLI) is fully accredited by the AMERICAN BOARD OF ACCREDITATION SERVICES (ABAS) as per ISO 9001:2015 standards for providing Training & Education Programs related to healthcare and allied sectors.

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The Rushford Difference?

When you choose one of our master's level program, you can:
Establish Credibility

Completing your MSc from Rushford gives you the confidence and credibility to have completed a program from a top class European Business School

Learn at your own pace

We offer one of the most flexible programs globally and you are always in control of how quickly you want to learn

Stay Current and Relevant

We ensure that our academic programs stay current with the latest topics of relevance and importance

Take the next step

At Rushford, we are here to help you at every step of your journey from finding the right program, enrolling in your program, studying at Rushford, and a successful outcome after your complete your program.
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