MSc – Marketing

Overview
Courses
Careers & Outcomes
Eligibility
Accreditation
Overview

Program Length

12 Months

Self Paced

Total ECTS Credits

60

Tuition Fee (Full Program)

7200 EUR


Format

Online

Program Overview

Marketing is about meeting human and social needs in a profitable manner. It is an exciting field of business that is well suited for people who are creative, analytical, and like to work in a fast-paced work environment. This is also a very challenging area of business where professionals and the management have to devise marketing strategies and plans to ensure that the most number of people are able to be influenced to purchase the product or the service the company is offering to its customers.

 

The market is full of competing companies, products, and services. The purchasing decision is influenced by several factors. Emotional factors such as the perception of trust and honestly are as important as the perceived quality of the product or service. Brand management is an essential element of Marketing and we are aware of how well-established brands can influence customer purchasing decisions. This program will expose you to several such case studies on brands and overall marketing so that you learn hands-on marketing concepts during the program.

 

The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.

 

The Rushford MSc in Marketing will prepare you to be a business leader who is trained to apply the principles of marketing to business situations. There is an intense focus on strategic thinking, planning, and execution so that the skills can be applied in real-time at your workplace. There is also a focus on digital marketing as an important means of marketing in today’s business world.

 

Tuition Fees:

The tuition fee for this program is EUR 7200 if paid in full before enrollment. If you prefer to pay in monthly installments, the total tuition fees paid will be slightly higher due to administrative charges. We offer two flexible monthly tuition fees payment plans for this program as follows :

 

Number of Monthly  Installments Monthly Installment Amount Total Tuition Payable
6 1260 7560
12 645 7740

 

Courses

Approx. Course Length

2-3 weeks

Total ECTS Credits

60

Max. Number of Transfer Credits:

None

Courses Overview

The Rushford Online MSc in Marketing program is comprised of an intense curriculum that combines a foundational course in business and management along with a comprehensive study of marketing. You will need to earn a total of 60 ECTS for becoming eligible for the MSc in marketing degree award.

 

 

Business Foundations MMM001
20 Credits | Approx. 15 weeks
Marketing Management MMM002
2 Credits | Approx. 2-3 weeks
Sales Management MMM003
2 Credits | Approx. 2-3 weeks

3

Marketing Strategy MMM004
2 Credits | Approx. 2-3 weeks
Brand Management MMM005
2 Credits | Approx. 2-3 weeks
Marketing Communications MMM006
2 Credits | Approx. 2-3 weeks
Pricing MMM007
2 Credits | Approx. 2-3 weeks
Marketing Research MMM008
2 Credits | Approx. 2-3 weeks
Consumer Behaviour MMM009
2 Credits | Approx. 2-3 weeks
Advertising MMM010
2 Credits | Approx. 2-3 weeks
Pricing Strategy MMM011
2 Credits | Approx. 2-3 weeks
Selling Strategy MMM012
2 Credits | Approx. 2-3 weeks
Marketing Analytics MMM014
2 Credits | Approx. 2-3 weeks
Sustainability in Marketing MMM015
2 Credits | Approx. 2-3 weeks
Capstone Project MMM016
12 Credits | Approx. 7-9 weeks

Careers & Outcomes

Job Growth

25%

Outcomes and Careers:

Marketing is an excellent function to be in since its relevance continues in any stage of economy or company performance. As the needs of the customers change, marketing endeavors need to be modified and applied to the changed circumstances. While there are on-going requirements for marketing, there are special situations that require a highly sophisticated marketing approach from the companies.

 

Within the field of marketing, there is significant specialization in various segments such as advertising, communication, public relations, market research, brand management, pricing, and digital marketing. This allows graduates to enter their area of interest and further specialize on the job. Senior managers and executives who would like to further enhance their core knowledge of marketing fundamentals are highly suited for this program as well.

 

Rushford offers avenues for networking, internships, industry mentors, site visits, and other opportunities for overall student experience and learning.

 

Eligibility

Eligibility

Rushford maintains very high standards for students who enter our academic programs. For all MSc programs, the following criteria need to be met before admission is offered to a prospective student.

 

Qualifications

Bachelor’s Degree or an equivalent recognized academic title in any discipline

 

Qualifications Waiver:

For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at admissions@rushford.ch  for exploring this pathway.

 

Proficiency in English:

Evidence of Proficiency in English

IELTS 6.0+ , OR

PTE 50+ , OR

TOEFL 550+, OR

Any other proficiency test taken in the last 2 years

 

English Proficiency Waiver:

The English proficiency test is waived for the following candidates:

Native English Speakers, OR;

Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;

Applicants having completed their undergraduate or graduate studies in English, OR;

At least 2 years of work experience in a business setting in which English is the primary language of communication

 

Accreditation
  • EduQua Certified Swiss Institution

    Rushford Business School through its parent school (James Lind Institute) is certified by EduQua, a Swiss quality label for further education institutions. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government. EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations: • Swiss Federal Government • Swiss Conference of Cantonal Ministers of Education (EDK) • State Secretariat for Economic Affairs (SECO) • Swiss Conference for Professional Training department (SBBK) • Swiss Association of Employment Departments (VSAA) • Swiss Federation for Adult Learning (SVEB)

  • ACCREDITATION COUNCIL FOR BUSINESS SCHOOLS AND PROGRAMS (ACBSP)

    Rushford Business School through its parent school (James Lind Institute) is a member of the “Accreditation Council for Business Schools and Programs (ACBSP) ACBSP is a global accrediting body which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.

  • INTERNATIONAL ACCREDITATION COUNCIL FOR BUSINESS EDUCATION (IACBE)

    Rushford Business School through its parent school (James Lind Institute) is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.

  • UNITED NATIONS PRINCIPLES FOR RESPONSIBLE MANAGEMENT EDUCATION (PRME)

    Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.

  • Swiss Higher Educational Institution

    James Lind Institute is an approved post-secondary higher educational Institution with the authority to award private degrees in Switzerland. The institute is registered in the Canton of Geneva, Switzerland under the UID CHE-255.747.977.

  • International Council For Open & Distance Education (ICDE), Norway

    James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.

  • International Organization For Standardization (ISO) 9001:2015 Certified

    James Lind Institute (JLI) is fully accredited by the AMERICAN BOARD OF ACCREDITATION SERVICES (ABAS) as per ISO 9001:2015 standards for providing Training & Education Programs related to healthcare and allied sectors.

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The Rushford Difference?

When you choose one of our master's level program, you can:
Establish Credibility

Completing your MSc from Rushford gives you the confidence and credibility to have completed a program from a top class European Business School

Learn at your own pace

We offer one of the most flexible programs globally and you are always in control of how quickly you want to learn

Stay Current and Relevant

We ensure that our academic programs stay current with the latest topics of relevance and importance

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At Rushford, we are here to help you at every step of your journey from finding the right program, enrolling in your program, studying at Rushford, and a successful outcome after your complete your program.
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