Master of Science

in International Marketing

Study on-campus with a guaranteed 2 month 'paid' internship with possible extension options.

120 ECTS
per year
Awarded By:
(Dual Degree)
Ascencia Business School, France
Rushford Business School, Switzerland
Program Overview

Welcome to our MSc in International Marketing program.

An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.

After completing the program, you will be able to:

  • Develop skills and capabilities to devise adequate marketing and branding strategies for the business.
  • Interpret qualitative and quantitative data to predict consumer behavior, target appropriate sets of customers, and improve their experiences.
  • Apply branding strategies to manage the brand value in different nations; communicate the brand’s mission and vision, and turn a local brand into a global brand.
  • Understand ethical aspects while making business decisions; emphasize corporate social responsibility by engaging in community initiatives and sustainable production processes; associate social and environmental concerns with marketing practices.
  • Interpret marketing literature to apply best practices in luxury branding, targeting, segmentation, and related fields.
  • Assess current business scenarios and financial and social risks; employ relevant business decisions to mitigate threats and enhance business profitability in the long run.
Program Information
Program Curriculum

Following are the courses and corresponding credits you will earn for the Master of Science in International Marketing:

Eligibility Requirements:

You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.

For 1-year campus programs, you also require a minimum of 3 years of related work experience. You may demonstrate this through the submission of a CV, portfolio, salary slips, and/or a personal statement.

English Language Proficiency:

Our programs are conducted in English language. As such, you must demonstrate intermediate-level proficiency in English language by submitting a Medium of Instruction (MoI) Letter from your previous college or university, that states that the medium of instruction for your degree was English.

If the above letter is not available then you can submit one of the following test score results:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

Contact us to know the full amount applicable to you.

Payment Schedule:

  • 50% after receiving the Conditional Offer Letter
  • 50% after student visa approval before traveling to campus

A Master of Science (MSc) in International Marketing can open up diverse and exciting career opportunities for individuals who are interested in the global business landscape. Here's a glimpse of the potential career outlook for graduates of this program:

1. International Marketing Manager: Graduates can pursue roles as international marketing managers, responsible for developing and executing marketing strategies on a global scale. They focus on understanding different markets, cultural nuances, and consumer behaviors to tailor marketing campaigns that resonate with diverse audiences.

2. Global Brand Manager: Global brand managers oversee the branding and positioning of products or services across various countries. They ensure consistency while adapting strategies to suit local preferences and cultural sensitivities.

3. Digital Marketing Strategist: With the increasing importance of digital platforms in global marketing, graduates can specialize in digital marketing. They design and implement online marketing campaigns, leveraging social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and other digital channels to reach international audiences.

4. Market Research Analyst: International market research analysts gather and analyze data to provide insights into global market trends, consumer preferences, and competitive landscapes. Their findings guide companies in making informed decisions about product development, pricing, and market entry strategies.

5. Trade Marketing Specialist: Trade marketing specialists work closely with retailers and distributors to develop marketing strategies that promote products within specific international markets. They collaborate to create in-store promotions, merchandising plans, and sales incentives.

6. Global Public Relations Specialist: These professionals manage a company's image and reputation on a global scale. They handle communication strategies, media relations, crisis management, and public outreach efforts in various countries.

7. Market Entry Strategist: Market entry strategists help companies evaluate and plan their entry into new international markets. They assess market potential, competition, regulatory frameworks, and cultural factors to develop successful market entry strategies.

8. Entrepreneur: Graduates with an entrepreneurial spirit may choose to start their own international businesses, leveraging their expertise in global marketing to create and promote products or services across borders.

The career outlook for MSc in International Marketing graduates is promising due to the increasing globalization of businesses and the need for professionals who can navigate the complexities of international markets. As companies continue to expand their global presence, there is a growing demand for individuals who can effectively develop and execute international marketing strategies to drive business success.

To apply for this program kindly follow the application process as described in the following link:

France Campus Application Process

More Information

Career Support

All students at Rushford Business School are provided career support in the form of resume development, interview preparation, job search guidance etc.

Application Tracking

Kindly submit your application using our online application portal. You will be able to track the various stages of your application.

We focus on your development!

Real World Simulations

Various courses are accompanied by simulations in which you are given a situation that you must resolve based on what you learnt in the program and your experience. There are usually no right or wrong answers in simulations. They are to make you understand how a situation may unfold in the real world and prepare you to make the right decisions.

Personality Assessment

As an incoming student at Rushford you will undergo a personality assessment using a validated tool for MBTI® (Myers-Briggs Type Indicator) to help you unlock the potential of personal growth. It is a groundbreaking framework that empowers you to hone your skills, identify strengths and differences, and lay the groundwork for an enriching journey of self improvement.

Networking Events

We understand the importance of networking in building a successful career. That's why we offer a range of networking events to help our students connect with industry professionals and build the relationships that can lead to new opportunities.

People & Tech Skills

Both people and technology skills are essential for success in today's world. We have entered in a new era of business and management wherein the paradigm of interaction between people and machines is changing and evolving at a rapid pace. What was relevant 5 years ago is not as relevant today. At Rushford, we offer you an ungraded skillset of both people skills and technology skills so that you can better appreciate how to operate in this new paradigm and be prepared for the landscape change that is inevitable in the coming years.