MSc in Strategic Marketing


Master of Science

in Strategic Marketing

per year
(Upto 55% Scholarships Available)
Awarded By:
(Dual Degree)
University Partner, UK
Rushford Business School, Switzerland
Program Overview

Rushford’s MSc in Strategic Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists.

An intensified competitive landscape that requires strategic marketing decisions essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, it has challenged marketers to identify and implement the most feasible and beneficial approaches or strategies in a given context. The concepts of luxury branding and brand value management require high-level expertise in optimising marketing functions to target potential customers and improve the experiences of existing clients.

The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.

Whether you are an entrepreneur, a consultant, or a manager, this course will help you understand practical approaches to solving business issues, irrespective of context or time. You will get a chance to interact with leading practitioners and world-class academicians and adopt a fresh perspective on a particular business scenario. The program’s curriculum is in sync with industry needs and was designed with the help of top business analysts and international firms.

Next Start Date:
01 Jun 2023
30 Apr 2023
Program Information
Program Curriculum

MSc in Strategic Marketing

This M.Sc program comprises of a total of 90 ECTS credits. Students will earn 40 ECTS in Core Courses, and remaining 28 ECTS in specialization related taught courses, 6 ECTS for specialization related consulting project and 16 ECTS for internship and master thesis.

Eligibility Requirements:

You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.

In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.

English Language Proficiency:

Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

The total fees for this program is:

per year

Payment Schedule:

Initial deposit: CHF 3000 (After receiving conditional offer letter)

Remaining Amount from 1st year fee: CHF 14500 (After confirmation of visa approval from the school, but before visa stamping)

2nd Year fee as applicable: 3 months before the start of Year 2.

There is no denying that strategy marketers and analysts have an excellent career scope because strategy is all-pervasive in business processes. Reputable domestic and multinational firms need strategic thinkers to create a forward-focused vision and track the firm’s progress based on strategic goals.

The program will holistically hone your skills in different aspects of strategic planning, such as innovation strategy, marketing strategy, and global business strategy. It will give you a broad overview of business strategies and the strategic alternatives available at each phase of the business process. You will be able to create lasting value for the organisation by drafting compelling strategic plans. It will help you aim for high-end companies like Apple, Google, Amazon, and Microsoft.

Pursuing the program will significantly enhance your employability in a demanding business landscape. Some of the options you can pursue are:

  • Chief Operating Officer
  • Risk Manager.
  • Strategic Planner
  • Operations Manager
  • Business Development Manager
  • Digital Marketing Strategist
  • Sales Area Manager
  • Customer Relationship Manager
  • Marketing Research Manager

To apply for this program kindly follow the application process as described in the following link:

Lucerne Campus Application Process

More Information

Career Support

All students at Rushford Business School are provided career support in the form of resume development, interview preparation, job search guidance etc.

Application Tracking

Kindly submit your application using our online application portal. You will be able to track the various stages of your application.

We focus on your development!

Real World Simulations

Various courses are accompanied by simulations in which you are given a situation that you must resolve based on what you learnt in the program and your experience. There are usually no right or wrong answers in simulations. They are to make you understand how a situation may unfold in the real world and prepare you to make the right decisions.

Personality Assessment

As an incoming student at Rushford you will undergo a personality assessment using a validated tool for MBTI® (Myers-Briggs Type Indicator) to help you unlock the potential of personal growth. It is a groundbreaking framework that empowers you to hone your skills, identify strengths and differences, and lay the groundwork for an enriching journey of self improvement.

Networking Events

We understand the importance of networking in building a successful career. That's why we offer a range of networking events to help our students connect with industry professionals and build the relationships that can lead to new opportunities.

People & Tech Skills

Both people and technology skills are essential for success in today's world. We have entered in a new era of business and management wherein the paradigm of interaction between people and machines is changing and evolving at a rapid pace. What was relevant 5 years ago is not as relevant today. At Rushford, we offer you an ungraded skillset of both people skills and technology skills so that you can better appreciate how to operate in this new paradigm and be prepared for the landscape change that is inevitable in the coming years.