Marketing in a Digital World
Accounting for Financial Reporting
90 ECTS (18 Months, EUR 9000)
120 ECTS (24 Months, EUR 11520)
The industrial revolution and forces of globalization have colossally changed market paradigms, requiring business professionals to comprehend the business in the global and international context. As per a survey conducted by USForex, approximately 58 percent of small businesses have international customers, and around 72 percent are planning to go global in the next couple of years.
Whether you want to expand your business internationally or explore job options in global or international firms, developing appropriate skills is indelible to professional success. Studying MSc in International Business Management will strengthen your knowledge and experience in different business aspects, such as global leadership strategies, industrial relations, international trade operations, international marketing, international HRM, etc. A comprehensive understanding will help you fortify your business acumen to compete internationally. Multinational companies or the ones aiming to expand their operations in other countries need candidates knowledgeable and trained in handling uncertain global scenarios.
The program will acquaint you with emerging trends in international business and inform you about challenges faced by international managers. It will equip you with the adequate knowledge and skills to understand global business issues, thereby preparing you for diverse business opportunities in countries of your choice. You will hone your creativity and problem-solving skills, which will help you negotiate with employees and customers more efficiently and confidently. Overall, you will develop a bird’s eyeview of business operations in an international and global context. It will facilitate your international exposure and increase the chances of a rewarding professional career.
An advanced degree in International Business Management is also beneficial from a social and economic perspective because you will get the motivation to align business goals for a social cause. Balancing business needs with social perspectives will make your business more desirable, enhancing the chances of its long-term success and reputation. Additionally, you will support the economy by creating more jobs, supporting innovation, and conducting research and development to help people and communities.
After completing the course, students would be able to:
The program is suitable for:
Marketing in a Digital World
Accounting for Financial Reporting
International Business Environment
Negotiations and Bargaining
Intetrnational Business Policy
International Organisations & Strategy
Global Business Management
Planning and Implementing Retail Strategy
Emerging Market Multinationals
Global Branding Strategies
Strategic Management: Integrating the Enterprise
Retail Marketing for Corporate Leaders
Open Innovation and its Impact on Business and Society
Exporting, International, and Global Marketing Management
Future Work Now
• For top-up award, choose 5 of 10 electives and a Master thesis.
• On-Campus students pursuing 90 ECTS Masters are required to do subject specific internship. They are still required to study the courses online.
Corporate Social Responsibility: Ethics and Law
Capstone Consulting Project
On-Campus Students must complete compulsory internship along with optional studying of above courses in online mode.
MSc in International Business Management equips you with the wide-ranging skills necessary to excel in different domains of business and management. It will enable you to travel worldwide, interact with clients of varying nationalities and cultures, and cut through complex intercultural issues. After completing the course, you will be well-positioned for high-end companies, including Apple, General Motors, Amazon, Facebook, Deloitte, PwC, Google, etc.
Rushford maintains very high standards for students who enter our academic programs. For all MSc programs, the following criteria need to be met before admission is offered to a prospective student.
Bachelor’s Degree or an equivalent recognized academic title in any discipline
For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at firstname.lastname@example.org for exploring this pathway.
Proficiency in English:
Evidence of Proficiency in English
IELTS 6.0+ , OR
PTE 50+ , OR
TOEFL 550+, OR
Any other proficiency test taken in the last 2 years
English Proficiency Waiver:
The English proficiency test is waived for the following candidates:
Native English Speakers, OR;
Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
Applicants having completed their undergraduate or graduate studies in English, OR;
At least 2 years of work experience in a business setting in which English is the primary language of communication
Rushford Business School is certified by EduQua, a Swiss quality label for further education institutions. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government. EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations: • Swiss Federal Government • Swiss Conference of Cantonal Ministers of Education (EDK) • State Secretariat for Economic Affairs (SECO) • Swiss Conference for Professional Training department (SBBK) • Swiss Association of Employment Departments (VSAA) • Swiss Federation for Adult Learning (SVEB)
Rushford Business School is a member of the “Accreditation Council for Business Schools and Programs (ACBSP) ACBSP is a global accrediting body which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.
Rushford Business School is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.
Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.
James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.
Completing your MSc from Rushford gives you the confidence and credibility to have completed a program from a top class European Business School
We offer one of the most flexible programs globally and you are always in control of how quickly you want to learn
We ensure that our academic programs stay current with the latest topics of relevance and importance