Postgraduate
MSc
Welcome to our MSc in Marketing program.
An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.
Rushford’s MSc in Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists.
The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.
Educational Objectives
After completing the course, learners are able to:
MSc Top-Up Programs
For 60 ECTS Version
For 90 ECTS Version
All Courses in 60 ECTS plus Any 5 Electives from the following:
For 120 ECTS Version
All Courses in 90 ECTS plus the following:
You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.
English Language Proficiency:
Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
For 60 ECTS Version (12 months):
Option 1: Full Fee Before Start Date
Amount: CHF 7200
Option 2: Installment Plan
Initial Deposit Before Start Date: CHF 1800, plus
12 ‘monthly-installments’ of CHF 450 each
For 90 ECTS Version (18 months)
Option 1: Full Fee Before Start Date
Amount: CHF 9000
Option 2: Installment Plan
Initial Deposit Before Start Date: CHF 1800, plus
18 ‘monthly-installments’ of CHF 400 each
For 120 ECTS Version (24 months)
Option 1: Full Fee Before Start Date
Amount: CHF 11520
Option 2: Installment Plan
Initial Deposit Before Start Date: CHF 1800, plus
24 ‘monthly-installments’ of CHF 405 each
Rushford’s MSc program in Marketing prepares you to meet the industry’s needs by inculcating problem-solving and critical thinking capabilities. With an emphasis on digital marketing, it will significantly increase your success rate in a professional career trajectory. After completing MSc in Marketing, you will enhance your chances of joining reputed companies such as Google, Amazon, Microsoft, Oracle, Accenture, Deloitte, and others. You can leverage your skills and expertise by projecting yourself as an expert in marketing and branding strategies. You will embark on a rewarding career, some of the options being:
To apply for this program kindly follow the application process as described in the following link:
Various courses are accompanied by simulations in which you are given a situation that you must resolve based on what you learnt in the program and your experience. There are usually no right or wrong answers in simulations. They are to make you understand how a situation may unfold in the real world and prepare you to make the right decisions.
We understand the importance of networking in building a successful career. That's why we offer a range of networking events to help our students connect with industry professionals and build the relationships that can lead to new opportunities.