Master of Science

in Marketing

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Awarded By:
Rushford Business School, Switzerland
Program Overview

Welcome to our MSc in Marketing program.

An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.

Rushford’s MSc in Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists.

The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.

Educational Objectives

After completing the course, learners are able to:

  • Develop skills and capabilities to devise adequate marketing and branding strategies for the business.
  • Motivate employees by aligning their personal goals with organizational objectives; identify methods to retain key employees and train them according to business needs.
  • Interpret qualitative and quantitative data to predict consumer behavior, target appropriate sets of customers and improve their experiences.
  • Apply branding strategies to manage the brand value in different nations; communicate the brand’s mission and vision, and turn a local brand into a global brand.
  • Understand ethical aspects while making business decisions; emphasize corporate social responsibility by engaging in community initiatives and sustainable production processes; associate social and environmental concerns with marketing practices.
  • Interpret marketing literature to apply best practices in luxury branding, targeting, segmentation, and related fields.
  • Assess current business scenarios and financial and social risks; employ relevant business decisions to mitigate threats and enhance business profitability in the long run.
Next Start Date:
01 Aug 2024
25 Jul 2024
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Program Information
Program Curriculum

MSc in Marketing

  1. Rushford’s 60 ECTS (One-year) MSc in Marketing comprises 15 courses – 5 Core Courses and 10 Marketing specific courses.
  2. To be qualified for 60 ECTS MSc, you must complete all 15 courses. Each course comprises of 4 ECTS.


You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.

In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.

English Language Proficiency:

Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

English Proficiency Waivers: 

The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.

Please select your nationality below to see the fees applicable to you:

Rushford’s MSc program in Marketing prepares you to meet the industry’s needs by inculcating problem-solving and critical thinking capabilities. With an emphasis on digital marketing, it will significantly increase your success rate in a professional career trajectory. After completing MSc in Marketing, you will enhance your chances of joining reputed companies such as Google, Amazon, Microsoft, Oracle, Accenture, Deloitte, and others. You can leverage your skills and expertise by projecting yourself as an expert in marketing and branding strategies. You will embark on a rewarding career, some of the options being:

  • Marketing Manager
  • Project Manager
  • Growth Executive
  • Business Analyst
  • Digital Marketing Strategist
  • Sales Area Manager
  • Strategic Planner
  • Customer Relationship Manager
  • E-commerce Manager
  • Marketing Research Manager

To apply for this program kindly follow the application process as described in the following link:

Online Campus Application Process

More Information

Career Support

All students at Rushford Business School are provided career support in the form of resume development, interview preparation, job search guidance etc.

Application Tracking

Kindly submit your application using our online application portal. You will be able to track the various stages of your application.

We focus on your development!

Real World Simulations

Various courses are accompanied by simulations in which you are given a situation that you must resolve based on what you learnt in the program and your experience. There are usually no right or wrong answers in simulations. They are to make you understand how a situation may unfold in the real world and prepare you to make the right decisions.

Personality Assessment

As an incoming student at Rushford you will undergo a personality assessment using a validated tool for MBTI® (Myers-Briggs Type Indicator) to help you unlock the potential of personal growth. It is a groundbreaking framework that empowers you to hone your skills, identify strengths and differences, and lay the groundwork for an enriching journey of self improvement.

Networking Events

We understand the importance of networking in building a successful career. That's why we offer a range of networking events to help our students connect with industry professionals and build the relationships that can lead to new opportunities.

People & Tech Skills

Both people and technology skills are essential for success in today's world. We have entered in a new era of business and management wherein the paradigm of interaction between people and machines is changing and evolving at a rapid pace. What was relevant 5 years ago is not as relevant today. At Rushford, we offer you an ungraded skillset of both people skills and technology skills so that you can better appreciate how to operate in this new paradigm and be prepared for the landscape change that is inevitable in the coming years.