Welcome to our 100% Online MBA in Marketing program.
Marketing is about meeting human and social needs in a profitable manner. It is an exciting field of business that is well suited for people who are creative, analytical and like to work in a fast-paced work environment. This is also a very challenging area of business where professionals and the management have to devise marketing strategies and plans to ensure that the most number of people are able to be influenced to purchase the product or the service the company is offering to its customers.
The market is full of competing companies, products, and services. The purchasing decision is influenced by several factors. Emotional factors such as the perception of trust and honestly are as important as the perceived quality of the product or service. Brand management is an essential element of Marketing and we are aware of how well-established brands can influence customer purchasing decisions. This program will expose you to several such case studies on brands and overall marketing so that you learn hands-on marketing concepts during the program.
The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.
The Rushford MBA in Marketing will prepare you to be a business leader who is trained to apply the principles of marketing to business situations. There is an intense focus on strategic thinking, planning, and execution so that the skills can be applied in real-time at your workplace. There is also a focus on digital marketing as an important means of marketing in today’s business world.
1. 12 MBA Core Courses & 3 Electives (Total 60 Credits)
Average Course Length: 3 weeks
2. Marketing Specialization Courses (16 Credits)
3. Marketing Capstone Project (14 Credits)
You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.
English Language Proficiency:
Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
Following three payment plans are available. You may choose either one during the application process.
Marketing is an excellent function to be in since its relevance continues in any stage of economy or company performance. As the needs of the customers change, marketing endeavors need to be modified and applied to the changed circumstances. While there are on-going requirements for marketing, there are special situations that require a highly sophisticated marketing approach from the companies.
Within the field of marketing, there is significant specialization in various segments such as advertising, communication, public relations, market research, brand management, pricing, and digital marketing. This allows graduates to enter their area of interest and further specialize on the job. Senior managers and executives who would like to further enhance their core knowledge of marketing fundamentals along with a full MBA program are highly suited for this program as well.
To apply for this program kindly follow the application process as described in the following link:
Various courses are accompanied by simulations in which you are given a situation that you must resolve based on what you learnt in the program and your experience. There are usually no right or wrong answers in simulations. They are to make you understand how a situation may unfold in the real world and prepare you to make the right decisions.
We understand the importance of networking in building a successful career. That's why we offer a range of networking events to help our students connect with industry professionals and build the relationships that can lead to new opportunities.