“Inequality and global warming are the two greatest threats to humanity in the twenty-first century (climate change). The adage “”no pain, no gain”” has long been embraced by mainstream economists, who argue that if we want to build a more robust economy, we must put up with economic hardship, put up with inequality, and even suffer ecological loss. Since marketing is a powerful instrument for business, it has played a key role in intensifying the destruction of natural resources and promoting extreme consumerism. In addition to widening socioeconomic divides and raising inequality, irresponsible marketing has negatively impacted public health equity and promoted unhealthy habits in general.

Because marketing is increasingly seen as the responsibility of the entire firm and is no longer regarded to be the sole domain of the marketing department. We must look outside the marketing division if we want the company to go through a more sustainable transition.”

“Although interdisciplinary research fosters greater collaboration than multidisciplinary research, the integration of scientific disciplines still needs work. The problem of some scientific disciplines having only a modest overlap of domains and synergies in results is addressed by multidisciplinary research.

Transdisciplinary study is therefore started when it is thought that information regarding a problem area that affects society is uncertain. Additionally, a lot of people are involved when a problem’s precise nature is in question. In order to appreciate the richness of the living world and comprehend how complicated and nuanced the topic is, the researcher must have a diverse range of information and life experiences.

Researchers face a significant problem as the area of sustainable management is still in its early stages of development and has a wide range of theoretical frameworks and points of view. For instance, although sustainable development is a goal shared by the theories of the Green Economy, Circular Economy, and Bio-Economy, in practice there are many overlaps and distinct foci in each of these fields. This presents a challenge, a barrier, and a driving force for academics to concentrate on integrating research in the variety of ideas, schools of thought, and viewpoints on sustainability across regions and nations globally. Additionally, sustainability research is a transdisciplinary area that may encounter numerous difficulties in a country like Vietnam where academia is still developing and conservative.”

“Milton Friedman, a renowned economist, stated unequivocally that businesses have only one and one social responsibility: to use their resources and engage in activities that will boost their profits. This view is changing, but by increments with the rise of the Triple Bottom Line goals (People-Planet-Profits) must be met for the company to exist in the modern world. Nevertheless, it is easier said than done because the business is frequently readily compromised in order to make money. For that, I want to actively be in the process of change for sustainability, beginning with the companies that I work with and later to share the learning for the local businesses and communities.

In Vietnam, the concept of sustainable management and governance is still relatively new. Apart from a few large corporations that only partially employ best practices, there aren’t many of them to study. Despite this shift, I still want to design my own educational opportunities using the sustainability knowledge I learned from the job program. Vietnam is still developing quickly, thus there can be a discrepancy between reality’s demands and theory. Therefore, choosing the finest solutions while taking deliberate procedures is essential to reducing needless risks of failure.”

“I’m motivated to excel in my studies before looking into opportunities to share knowledge and best practices on sustainable business management in Vietnam, especially with Vietnamese SMEs.

There is no one solution that suits all problems, and each solution is only effective for a portion of the issue. Climate change is real, and if humanity does not take action to lessen its effects, there may be more severe repercussions. Each country, however, has the right to create a roadmap and strategy that adheres to the demands and priorities of the national development strategy. Even if halting climate change is crucial, there are other issues as well. “”End Poverty”” and “”End Poverty in All Its Forms Throughout the World”” are goals 1 and 2, respectively, of the 17 Sustainable Development Goals (SDGs). Without access to food security and a minimal living wage, humanity will be unable to escape poverty, and the SDGs program will undoubtedly fail.

I plan to integrate the knowledge and skills I have learned via the DBA in Sustainability and Environment Management program to localize sustainable solutions for the organizations and communities where I live and work.

Things that I can do, at least are:

Creating content about sustainability for respectable business journals and social media;
Offering advice, counsel, and mentoring;
Educating students about sustainability, especially the younger children.”