Strategic Planning

Strategic Planning

Empowering future business leaders with the skills necessary to thrive in an increasingly complex world.

By proactively adapting to the evolving landscape of business education, Rushford Business School aims to empower future business leaders with the skills and knowledge necessary to thrive in an increasingly complex world.

Strategic Plan

Short-Term - 2025-26

Enhancing Curriculum Relevance
Responsibility: Academic Department
Priority: High
Deadline: End of Current Academic Year
To Do: Regularly update course content to reflect the latest industry trends, ensuring that our students acquire the most current and relevant skills.
KPI: Student satisfaction of teaching & learning
Target: ≥ 80%

Enrolment, Retention and Growth
Responsibility: Admissions Office; Student Services; Academics Department
Priority: Medium
Deadline: 6 Months
Description:
25% increase in total new enrolments compared to the previous academic year.
90% of students completing within the standard programme duration.
15% of qualified enquiries converted into confirmed enrolments.

Boosting Global Visibility
Responsibility: Marketing Department
Priority: High
Deadline: 12 Months
To Do: Ensure visibility within the target region, create the right environment to reach out to the maximum possible.
KPI: Increase in website visitors from target markets. Growth in international social media followers, webinar participation, and global event attendance.
Target: 30% increase

Medium-Term (3-5 Years)

Research Center Establishment
Responsibility: Research and Development Committee
Priority: Medium
Deadline: 5 Years
Description: Create research initiatives that allow students to work on real-world problems, collaborating with faculty and industry experts. Setting up a research based incubation centre.

Long-Term (6-10 Years)

Launching Campus Operations in other European Locations
Responsibility: Campus Development and Operations Teams
Priority: High
Deadline: 8 Years
Description: Open a fully operational campus offering learning options and state-of-the-art facilities for students and faculty at various EU locations.

Global Satellite Campuses
Responsibility: Strategic Expansion Team
Priority: Medium
Deadline: 10 Years
Description: Establish satellite campuses or hubs in key international locations to extend the institution's global footprint.