Strategic Planning

Strategic Planning

Empowering future business leaders with the skills necessary to thrive in an increasingly complex world.

By proactively adapting to the evolving landscape of business education, Rushford Business School aims to empower future business leaders with the skills and knowledge necessary to thrive in an increasingly complex world.

Strategic Plan

Short-Term (1-2 Years)

Enhancing Curriculum Relevance
Responsibility: Academic Department
Priority: High
Deadline: End of Current Academic Year
Description: Regularly update course content to reflect the latest industry trends, ensuring students acquire the most current and relevant skills in areas such as leadership, digital transformation, and data analytics.

Strengthening Online Learning Experience
Responsibility: IT and Academic Departments
Priority: High
Deadline: 6 Months
Description: Invest in advanced learning management systems (LMS) and interactive tools to create a seamless and engaging online learning experience.

Boosting Global Visibility
Responsibility: Marketing Department
Priority: Medium
Deadline: 12 Months
Description: Launch targeted digital campaigns, leveraging SEO, paid advertising, and social media outreach to improve the institution's global reach and reputation.

Campus Development Planning
Responsibility: Facilities and Strategic Planning Teams
Priority: High
Deadline: 5 Years
Description: Begin campus planning with detailed location research, infrastructure design, and compliance with local regulations to ensure smooth implementation.

Medium-Term (3-5 Years)

Research Center Establishment
Responsibility: Research and Development Department
Priority: Medium
Deadline: 4 Years
Description: Create research centers focused on digital innovation, sustainability, and leadership to foster academic contributions and corporate partnerships. Launch and index Rushford Journal in reputed indices.

Long-Term (6-10 Years)

Launching Campus Operations in other European Locations
Responsibility: Campus Development and Operations Teams
Priority: High
Deadline: 8 Years
Description: Open a fully operational campus offering learning options and state-of-the-art facilities for students and faculty at various EU locations.

Global Satellite Campuses
Responsibility: Strategic Expansion Team
Priority: Medium
Deadline: 10 Years
Description: Establish satellite campuses or hubs in key international locations to extend the institution's global footprint.

Becoming a Thought Leader
Responsibility: Academic and Communications Departments
Priority: High
Deadline: Ongoing (Initial Target: 7 Years)
Description: Organize global conferences, launch a business research journal, and host industry-academic events to position Rushford as a thought leader in management education.